![]() You can do it yourself, but we recommend hiring professionals to help with your photography and videography needs. Company logos are also helpful – make sure you provide them with a high-resolution image. We recommend including quotes from key stakeholders like company executives, board members or important clients. News Release: A one to two-page summary of what’s newsworthy about your story.We suggest designing something visually appealing, like an infographic. Fact Sheet: Fast facts and stats about your company or organization.We also recommend giving a brief description of your company or organization. Backgrounder: Why should the media outlet share your story with their audience? Here you can add a summary of your business, new product, campaign or event you are pitching.Here are some of our top digital media kit materials: That makes it easy to send the link to the folder to your targeted reporters and journalists, along with a personalized email pitch where you briefly talk about why they should cover your story and what makes it newsworthy. At Dooley PR & Marketing, we see the value in both.ĭigital media kits can be downloadable files hosted in a Google Drive or DropBox folder. That doesn’t mean printed media kits are dead. Companies and organizations also mailed these out in boxes to various media outlets.Īs technology continues to change the industry, more PR professionals transition to using digital media kits. Media kits or press kits started out as printed documents that were handed out in an envelope or folder to the media at press conferences, media events, interviews or meetings. The PR industry moves with the evolution of technology. This ultimately helps them tell your story as they publish or broadcast it to their audience. One of these strategies is a digital media kit that helps reporters and journalists learn more about your business, campaign or event. ![]() In today’s digital age, many traditional public relations tactics have a modern and digital twist. It’s important to ask yourself, “How can I get the word out?” ![]() The same principle applies to a campaign or event you’re planning. If you have an amazing product or service but people don’t know about it, who’s going to buy it? With Canva’s drag-and-drop editor and wide variety of templates, anyone can create a professional media kit without any prior design experience.Brand awareness is a major key to a successful business. You can also share your design directly to social media or via email by clicking on the “Share” button.Ĭreating a media kit with Canva is easy, free, and takes only minutes. Once you’re happy with your design, click on the “Download” button and select your preferred file format (JPEG, PNG, or PDF). To add images, click on the “Uploads” tab located in the left sidebar and upload your own images or select from Canva’s library of over 1 million stock photos, illustrations, and icons. You can also change the font, color, and size of the text by clicking on the “Text” menu located at the top of the editor. To edit the text, simply click on the text box and start typing. A media kit is an important marketing tool and first impressions count! PRO TIP: If you are not familiar with Canva or graphic design, we recommend that you consult with a professional before attempting to create a media kit.
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